Meet The Founders
Together, Brooke & Alexx form the dynamic heart of DXO Collective—a movement dedicated to bold artistry, innovation, and unforgettable experiences.
Alexx
Alexx is from Williamsburg, Virginia, and was recently featured on Good Morning America with Planet Fitness. He has also been featured in several Capezio Dancewear campaigns and has been sponsored by Bloch Dancewear. Alexx is a director and choreographer with several productions for New York Fashion Week, most recently spearheading the Bloch Dancewear campaign during the 2025 & 2026 season. He has choreographed for Art Basel and dozens of productions with Virginia Musical Theatre.
His performing credits include Disney+'s original film Better Nate Than Never, Mickey's Merriest Celebration on Cinderella Castle Stage as an Equity dancer at Disney, Cirque du Soleil, VStar Entertainment, Comedy Central, Dancing Queen, New York Fashion Week, Disney Cruise Line's Aladdin, Theatre Orb Tokyo, and Celebrity X Cruises as a specialty dancer and aerialist.
As an educator, Alexx is proud to teach at Broadway Dance Center and STEPS on Broadway in New York City. He is a passionate advocate for the dance community and is dedicated to creating opportunities for dancers while leading with love, integrity, and artistic excellence.
Brooke McPheeters
Brooke McPheeters, originally from Liberty, Missouri, began her professional career as a New York Knicks City Dancer, performing alongside artists including A Boogie Wit Da Hoodie and T-Pain. She later stepped into a leadership role at Radio City Music Hall, serving as an assistant to the Radio City Rockettes. Most recently, she was featured as a performer at the Latin Grammys.
Brooke earned a double major in Dance and Business from the UMKC Conservatory of Music and Dance, where she also served as Co-President of the Conservatory Dance Association. She spent several years performing with the Kansas City Chiefs organization, ultimately becoming Co-Captain. During her time there, she performed in major venues across the country and internationally, including the NFL International Series in London.
Her career has taken her to more than 33 countries as a lead performer with Norwegian Cruise Lines, while also showcasing designs on runways throughout the Caribbean. One of the highlights of her career was collaborating with Alexx during New York Fashion Week as a leading choreographer. As Co-Founder of DXO Collective, Brooke is excited to continue shaping unforgettable experiences through performance and creative leadership.
The Power of Partnership
Together, Brooke & Alexx form the duality and dynamic heart of DXO Collective.
Vision & Artistry
Alexx as the double X and Brooke as the double O create the full “XOXO” that inspires the spirit behind DXO Collective. Their partnership is built on a balance of vision and precision, artistry and intuition, strength and softness. Together, they operate as a unified force, leading with love, trust, and a shared commitment to excellence.
Every project is infused with love and spirituality, honoring a divine balance of masculine and feminine energies to unify every team. We celebrate how each individual identifies with these vibrations, creating an inclusive, luxury experience that feels personal and intentionally sacred.
Precision & Unity
The Founders' Promise
Devoted to crafting intimate spectacles
At DXO Collective, Brooke and Alexx are devoted to crafting experiences that feel as intimate as they are spectacular. From first concept to final curtain, they bring a meticulous eye, a generous spirit, and a deep respect for every artist and partner involved.
Their promise is simple: to lead with love, deliver with excellence, and leave every audience with a lasting impression—one that feels like a signature XOXO.